When should you invest in predictive dialer software?
If predictive dialer software were available, it would be an exciting prospect. Team members who have it are superpowered -- they reach a wider audience, close more sales, and make outbound calls without getting distracted by voicemails.
All sales teams want it, right?
Other benefits of hosted predictive dialer software make it
appealing to sales teams. Investing in outbound dialer software should be an
informed decision for your sales team. Getting value from the tool is your
ultimate goal.
How do you know when to invest in one? The following are 4
key points.
1. Streamlining your sales process can be challenging
An efficient and effective sales process is
the best. The process of closing a deal involves many steps: prospecting,
connecting, researching, presenting, and finally closing. There is a lot of
work involved in each step.
The most challenging step is to connect with
prospects who match the buyer persona. Sales quotas can only be exceeded by
talking to more people, despite what some might say.
It takes just 3 seconds for sales teams to
answer calls when they use predictive dialer software. As a result, they are
able to speak with more people.
A predictive dialer algorithm enables your reps
to reach a greater number of numbers than they would be able.
It is also beneficial to improve the quality
of the "connect step" to improve the efficiency of the other steps of
the sales process. There is no downside to this deal!
2. Selling expensive items can be risky
When you are trying to sell high-ticket items, predictive
dialer software may not be the best choice. A deep understanding of their
prospects is required for acquisition of high-ticket items and low-ticket items.
Prior to reaching out, trust must be built and context must
be established. Don't rely on predictive dialers if you offer a
high-value product.
3. A focus on "real" sales
It is expected that a company's sales team performs to the
best of its ability. However, despite clear focus on improving productivity,
the results are often seen as lacking.
A sales representative today has many responsibilities. They
deal with paperwork, document sales activities, develop proposals, seek
approvals, switch tools frequently, and spend a lot of time switching between
them.
All of these factors make sales reps less productive, making
them spend less time talking to prospects, following up, and closing deals.
In Forbes' report last year, 57% of sales reps missed their
quota due to this, so it shouldn't be a surprise.
4. Understanding regulations is easier
When a representative joins a call, the time between when
the person picks up the phone may be delayed. Despite the fact that time lags
in predictive dialer strategies may seem insignificant, different laws and
regulations govern them according to the country in which they are employed.
When you understand the challenges & limitations of
predictive dialer software, it makes sense for your business. In case it does
not meet your needs, you should not invest in it. A company can easily set up
prerecorded messages with the help of Close users.
Conclusions
No matter how much we love predictive dialers, they aren't
right for every business. Consider investing in an application like this if you
want to help your sales reps achieve their goals.
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